SELECTED PROJECTS · UK
A selection of websites, ecommerce platforms and specialist digital products built around very different businesses — because the answer should never be the same design twice.
Different sectors. Different platforms. Different audiences. The common thread is care in the details.
A website should look like the business it belongs to, not the agency that built it.
That means the visual direction changes, the technology changes and sometimes the entire way the experience behaves changes. What stays consistent is the thinking underneath it: clear hierarchy, careful interaction, solid engineering and an understanding of what the website is there to achieve.
Some projects begin with a blank page. Others begin with a platform that has become difficult to maintain, an ageing design, a migration problem or a business that has simply outgrown what it has.
Four projects. Four very different jobs.
MAGENTO SPECIALIST
A complete specialist-brand experience built around direct developer access, technical confidence and a much stronger visual identity. This is our own Magento brand — and deliberately one of the clearest demonstrations of the standard we bring to client-facing design work.
WELDING SUPPLIES DIRECT
A large Magento catalogue demands more than a pretty storefront. The work spans migration, configurable product logic, category architecture, navigation, filtering, checkout and a cleaner buying experience for serious trade customers.
Explore Magento development
BRANDAPE
Custom Shopify work focused on making the storefront feel deliberate rather than theme-led: clearer merchandising, purposeful sections, stronger filtering and an experience that is easier to browse and easier to buy from.
Explore Shopify developmentPREMIUM
DOMAINS FOR
SERIOUS BRANDS.
SEOBYAI
A pre-launch AI search optimisation platform built around a strong product identity, clear scanning journeys and a technical subject made approachable. The interface turns AI visibility, schema and search signals into a product experience users can quickly understand and act on.
Explore SEO + Growth
The visuals change. The principles don't.
Brand, audience and commercial objective come before platform conventions or whatever happens to be fashionable.
Catalogues, APIs, migrations, CMS architecture, performance and integrations are part of the product — not somebody else's problem.
Good interaction should feel impressive without making visitors work harder to understand the website.
Projects are built so they can be maintained, extended, optimised and supported as the business changes.
The next case study could look completely different. That's the point.
New website, ecommerce rebuild, platform migration or something harder to categorise? Tell us what you are trying to achieve.
Tell us about your project